Feb 25, 2011
Creative Ways to Use QR Codes for Marketing
Not sure what a QR code is? Not to worry.
More commonly found in Japan, QR is short for Quick Response. A QR code is a 2-D barcode that can be scanned and then transfer information by using the camera of a smart phone, which we here at CE all love to have and use as our main communication with the outside world.
Below are some creative ways to implement QR codes as part of your company communications.
1. QR codes on business cards. In order to simplify the design of your business card, you can create a QR code that will lead people to your Twitter and Facebook accounts. Still have some contact info on the card as well.
2. Use QR codes to get Likes and Follows. You can create mobile-friendly landing pages with Facebook like buttons or lead them to your Twitter page for a quick follow. So far, however, the Like buttons that QR tags generate lead to the Facebook website rather than the mobile app.
3. Build your email subscriber list. Use your QR code to send people to your email signup. You can also employ QR codes to distribute promotions, discounts and giveaways through email or not.
4. Get the phone ringing. If you want to get the phones ringing--at your business or at campaign headquarters--you can create a QR code that will dial a predetermined number. Likewise, QR codes can generate SMS text messages.
There are plenty of ways to use QR codes to connect and engage your audience. Click HERE to find out other uses for QR codes.
Have you used QR codes in your marketing and communications? If so, how are you using them, and what results have you seen?