Recently, your beloved Tampa Bay Lightning have introduced a new logo.
Here's a little background as to what is going on, just in case you haven't heard.
"The Lightning worked with SME, a strategic brand development firm servicing the sports and entertainment industries, to create the new logo. “Bold”, “classic”, “iconic” and “hockey-centric” were the words that inspired the new designs. The previous circular logo shape was evolved into a contemporary oval shape to better represent the speed and power of NHL hockey competition as well as the upward direction of the club."
This new logo was unveiled with new uniforms that will be used starting next season.
Click HERE to read more of the article.
What do you think... is this a step into the right direction or have the Lightning lost its pizazz?
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