Jul 29, 2011
Fred's Market | Menu Design | Advertising and Marketing | Lakeland & Central Florida Advertising, Marketing, & Design
About 3 months ago, armed with a box of pink donuts and high hopes, we approached Fred's Market about being the marketing and advertising firm that they turned to on a regular basis. That might have been one of the most convincing box of donuts east of the Mississippi because since that day, we have stopped seeing green beans and turnip greens. We've created a new logo and identity campaign for their upcoming curbside takeout program. We've cleaned up their menus through skillful graphic design and organized typography. We have equipped them with an advertising campaign that highlights three of the most valuable characteristics from their company. Summed up... we've had a blast. It has been the perfect summer project. Above you will see a sampling of what we created. We've enjoyed jumpin' in and gettin' dirty... putting a twist on their current materials and bringing them up to speed with the look that they desired all along. We've given them a rustic, down-home, farm fed feeling that conveys the emotions you feel when you sit down with your family and dig into a big bowl of mashed potatoes and gravy. So strap on your boots and head on over... Fred's waiting for ya.