Aug 31, 2011
Advertising Gone Wrong
Coming back to the office yesterday, I came across this innovative way of thinking that was implemented by what is clearly a very classy and sophisticated fruit stand. If you are from the Central Florida area, you would have to live under a rock not to have heard of "Winters & Yonkers". These two guys have billboards, radio ads and commercials all over the place. Apparently the marketing company they are using definitely knows how to spread the word, but what they might lack is the follow up. Brand Management is not only about the way your logo is used, but also about how your advertising materials are distributed or for this matter, disposed of. I would like to think that the guys just trying to help out the little fruit stand across from the location of their billboard, but I am having a hard time convincing myself of that... I guess they might really have to get aggressive.